Gourmet Ponent is an online marketplace specialising in local gourmet products.

To create a distinctive online store capable of organising a diverse product range without losing its connection to origin and territory.

The main challenge was to balance three different dimensions within the same experience: the emotional and corporate side of the brand, the visual presentation of the products, and the usability and clarity required by an e-commerce platform.

The design needed to communicate quality and proximity while making product discovery, navigation and purchasing effortless across every device.