Design of a B2C communication piece for Vetilicius, a smart pet food brand focused on functional nutrition for dogs and cats.

To communicate a relatively large amount of product information without turning the flyer into a technical catalogue.

Each product needed to clearly communicate its own functional benefit — Stress Control, Urinary System, Antioxidant and Healthy Reward — while remaining part of a coherent visual system and preserving the playful, approachable personality of Vetilicius.

A distinctive and accessible product communication piece that presents the Vetilicius range in a more engaging way, helping consumers quickly understand the differences between each product while reinforcing the brand’s positioning around functional nutrition and pet wellbeing.

The flyer transforms technical product information into a clear, colourful and approachable consumer experience.