Creation and animation of branded content for the LED displays at FC Barcelona’s stadium.

To create an animation capable of capturing attention in a visually intense environment, while ensuring strong brand recognition and readability from a distance and complying with the technical requirements of the LED displays.

I developed a graphic system based on fluid movement, clear transitions and a direct visual hierarchy. The composition, pacing and scale of each element were optimised to ensure visibility from across the stadium and create a continuous animation consistent with brand identity.