TheBox Lleida is a functional training centre focused on performance, personal growth and community.

The main challenge was to build a distinctive brand within a highly competitive visual landscape, avoiding the generic codes commonly associated with the fitness industry.

The identity needed to communicate strength, discipline and movement, while also reflecting the support provided by the coaches and the strong sense of belonging that defines the TheBox experience.

Creating a powerful and flexible visual identity that combines performance, community and a contemporary sporting attitude.